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About
Founded in the year 2008, at Blueberry Associates we take pride in the uncompromising mission of a Zero-waste community. We are a producer responsibility organization with a commitment to encourage end-users and producers to set off their E-waste generation by refurbishing and recycling their discarded electronic products for restoring the environment.
With 95% of India’s massive e-waste generation ending up in the informal sector, there is an urgent requirement to channelize the ever-growing e-waste to government-approved recyclers.
MISSION
To ensure a sustainable, reliable, and efficient ewaste management process that complies with all rules and guidelines as per the Ministry of Environment, Forest and Climate Change, Government of India.
VISION
To reach a day where our habitat has accomplished a lifestyle of Zero e-Waste living. Where each individual is aware and has the means to effectively dispose of e-waste as well as other wastes.
Milestone
2008
Blueberry Associates Pvt. Ltd. was formed with MCA
2020
Finalised recycling partners and warehouses across India with an aim to tackle e-waste
2019
Engaged an expert team to assessing e-waste issues and best practices for handling the waste
2021
Started e-waste recycling as an approved producer responsibility organisation
The Team
Pankaj Bajaj
Founder
Mayank Selhi
VP - Operations
Anshu Dara
Assistant VP